יום שישי, 26 במרץ 2010

ספיצ`ים פרימייר - Eye products

Eye products:

Mam, what do you use for the eyes?
Do you know that the skin under the eyes is much more delicate that the skin on the face? We have two layers of skin under the eyes and seven layers on the face so you need to take good care of this delicate area.


Now, we have two eye products: eye serum and eye cream.
A lot of people use just eye cream by itself which is good but it`s not enough because eye cream protect our skin from getting more damaged in the future but the eye serum repair what we already have: which is puffines,dark circles an of course the fine lines/laughter lines.


מתחילים עם הסרום-סרום בא לפני קרם תמיד כי הוא המתקן והוא חודר לשכבות העמוקות ביותר של העור ואפשר להגיד את זה גם ללקוחה:
Every night you take one drop of the serum…this drop is enough for both of your eyes. Half of it I`ll put on your hand because I want you to feel the texture of it. I don’t know if you familiar with eye products but if you do you`ll feel that the texture is very gentle and delicate.
You take the fourth finger, the weakest one and rub the serum from the outside of the eye to the inside in circle movements. Now, first what it does for puffiness? Puffiness it`s weak mussels, so by robbing the serum in circle movements we stimulate the blood, strenghing the mussel and so the puffiness will decrease. The blood stimulation is also the reason it helps dark circles.
Puffiness and dark circles disappears after a few treatments, for the lines, it takes time.
What it does for the fine lines? The serum fills the lines with collagen.
Do you know what collagen is? Our body produces collagen, it`s responsible for flexibility of the skin, the problem is that with every year we produce less and less of it so we need to bring collagen back to our skin so it will be firmer. And because the serum fills the lines with it, it gives a lift affect on the lines, open them and stretching the skin a bit.
Now, let`s compare between both of your eyes:
להחזיק מול הלקוחה את המראה ולהתחיל להראות לה את ההבדלים גם אם הם לא כל כך משמעותיים:
First of all, can you see that this eye is much puffier than this one (the eye with the serum)? And look at the lines… they`re much more dipper in the other eye and you can barley notice the and of them in here.
After the serum we need to balance the p.h and close the pores with the eye cream. מציגים את הצנצנת ללקוחה
Our eye cream contains beta-carotene. Do you know what it is?
Beta-carotene is a vitamin that our body stops producing in the age of 25 and it responsible for elasticity of the skin as well. So by using this cream after the serum we maintaining the affect that the serum already done on the lines.
We use the fourth finger again in the same way.
On top of using the cream at night after the serum we need to use it in the morning time as well. Because during the day we laugh, we cry, we doing expressions, we can`t help it but we don`t want more lines that come with it so the eye cream will protect our skin from getting more damaged in the future. It also contains uva uvb SPF 17- sun protection which is very important for this delicate area.
Now let`s compare again between both of your eyes:
מראים לה את ההבדלים ומדגישים אותם שוב,ואז משפט חשוב:
And this is from the first time! Imagine if you`ll stick to it!!

סגירה:
Usually eye products come in a very small amount, something like 15-20 ml.
Our serum comes in 35 ml(ולהראות לה את הסרום) , which is a lot! In the worst case it should last you a year. And the cream is in the same amount.
Usually the serum by itself goes for 65 pounds and the cream 65 as well… together 130. But because we want to sell them together, as one product (מחזיקים את שני המוצרים ומצמידים אותם)
We give a major discount: 30 pounds off! Instead of 130 both for only 99 pounds for at least one year treatment and they`re very high quality products for this delicate area. Before you decide I want to balance your eyes…
לתת ללקוחה קצת זמן להתמהמה עם המחיר ובינתיים לעשות לה את העין השנייה ובזמן זה לזרוק לה עוד משפטי סגירה או לספר לה על לקוחה שהייתה לכם בעבר שממש התרשמה מהאיכות של המוצרים ומההבדלים המיידים אולי אפילו לספר לה שלקוחה זו כל כך התרשמה שהיא קנתה את הצמד לה ולמתנה לכריסמס!-זו דחיפה בעקיפין ככה שאין סיבה ללקוחה כבר לא לקנות.
Have a look, like a new women! What do you say? Shall we spoil ourselves?
Go on than! (המשפט שהכי מחכים לו ואם צריך תזכירו ללקוחה שאתם רוצים לשמוע אותו!)



בהצלחה לכולכם!



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